The Social Media executive will be responsible for

·        Coordinating and executing the company’s social media strategy.

·        Working the delegated work across key social media channels including Facebook, Twitter and LinkedIn.

·        Execute social media marketing campaigns, programs and promotions.

·        Daily management of social media platforms by writing and editing compelling social media content with the purpose of promoting engagement.

·        Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans.

·        Establish relationships with online communities by identifying key influencers and communities that fit the company’s online strategy.

·        Drive website traffic via social media and build engagement.

·        Monitor and participate in online conversations via posts to build brand visibility and thought leadership.

·        Excellent reporting. Excellent Communication Skills. Should be able to create compelling content ideas for social media.

·        Identify target audience and grow our email list

·        Design and implement direct email marketing campaigns

·        Proofread emails for clarity, grammar and spelling

·        Ensure mobile-friendly email templates

·        Write newsletters including all company updates

·        Upgrade our email templates using graphics, personalization and advanced features

·        Ensure prompt and accurate communication with clients via email to minimize unsubscribes

·        Create email databases for lead generation

·        Analyze campaign performance and suggest improvements

·        Report on sales revenue generated from email marketing efforts

·        Ensure emails follow industry policies and best practices

Requirements

·        Proven work experience as an Email marketing manager or Digital marketing specialist

·        Hands on experience with HTML and content management systems

·        Proficiency in marketing automation technology

·        Knowledge of SEO/SEM and Google Analytics

·        Familiarity with analytical and database tools

·        Excellent written communication and copywriting skills

·        Strong project management skills

·        An ability to work under tight deadlines

·        BSc degree in Marketing or relevant field