Ø Contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.
Ø Budget, manage and identify advertising opportunities.
Ø Build and maintain contacts with the media channels and advertising agencies.
Ø Monitor the effective distribution of marketing materials.
Ø Maintain, build and update mailing databases.
Ø Organize and attend events and exhibitions.
Ø Develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.
Ø Carry out market research and customer surveys to assess demand, brand positioning and awareness.
Ø Evaluate marketing campaigns.
Ø Monitor competitor activity.
Ø Make and deliver presentation on the analysis.
Ø Generate reports on analysis.
Ø Monitor the daily activities of marketing team members.
Ø Get regular feedback from sales staff.